Budweiser
Super Bowl 60

Creative Director - Dan Camano
ACD - Chris Cino
Art Directors - Sophie Vos / Ryan El Yafouri
Senior Copywriter - Spoiler, me

Our two American Icons won the gameday with Ad Meter’s #1 Super Bowl spot for the second year in a row. My team built the entire social campaign after BBDO gave us this epic commercial.

Many records were broken.

#1 Most mentioned brand during SBLX (45% of all brand mentions)
10.4 Billion PR Impressions
357 Million Views
2.9 Million Organic Social Mentions

#1

  • Mentioned Campaign in A-B Super Bowl History

  • Publicly Mentioned Brand of SB LX

  • Earned Views in A-B Super Bowl History

  • Digitally Viewed SB Campaign in Bud History

  • Shares for a SB Campaign in Bud History

Social Teasers

Launch

More Social

Giveaways

my personal fav response

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